The Doughnut Project

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I eat a lot of doughnuts (donuts if you’re nasty), some are amazing, and some are just kind of meh. And, I appreciate a unique doughnut, so, you can save your sprinkles for Instagram. Basically, I’m kind of a tough one. Open only a few days now, The Doughnut Project is the new doughnut spot on the scene, located in the West Village, and I had to check it out.

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Even if you’re not a doughnut person (weirdo), you should stop by just for the decor. A chandelier hangs, surrounded by a ceiling to almost-floor design, painted on the ceiling and wall itself. It’s accompanied by some smaller framed photos, which, basically all look awesome. Here you’ll find all yeast, hand crafted doughnuts, glazed and iced with unique flavors. I got four to try (they had six available flavors when I was there), listing in order leading up to my most favorite.

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First, I had the Olive Oil and Black Pepper. So first off, the dough itself is really nice. It’s not overly greasy, it’s light, but still has a bit of a doughy chew. As for the Olive Oil and Black Pepper, it has subtle, light flavor, but then you get a hint of the pepper. It’s not overwhelming, so don’t let the savory sound scare you.

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Then, I had the special that day, Cinnamon and Pepita. If I could use only two words to describe this, it would be, just delightful. The cinnamon gives you that warmth of flavor, and combined with pumpkin seeds, it’s pretty much Fall in a doughnut. The candied pepitas on top add a nice little crunch and nuttiness in flavor. If they have it on the menu when you’re there, get it and go outside to frolic through some orange leaves.

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Next, I had the Pineapple and Habanero Stripe. So, pineapple as a raw fruit, I’m into it. Pineapple in desserts, usually not so much. I’m not totally sure what it is about it, but I don’t usually enjoy the taste. But, throw a curve ball and add a habanero stripe for heat, I’m in. I was so pleasantly surprised at how much I liked this one. The pineapple isn’t overpowering, and not overly sweet, giving you just the right amount of flavor to let you know that, hey, this is pineapple. Then, right away, you get a kick of heat from the habanero. The two are paired in other dishes, but this was a first for me to have them together in perfect harmony on a doughnut.

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Finally, I had the Beet and Ricotta Stuffing. Oh, you don’t usually have your doughnut with beet and fresh ricotta? Newb. It’s the most visually grabbing, with it’s glossy bright purplish-red color, created only from the natural color of the beets. Again, not an overpowering flavor, but you definitely taste beet, which is complimented so nicely with the dough, which is stuffed with creamy ricotta. You could pretty much eat this for breakfast as a complete meal (veggies and cheese and grains, yeah!), or even lunch or dinner. I would. 

The Shorts:
Name: The Doughnut Project
Location: 10 Morton Street, NYC
The Long and Short: Would I go back? For sure. The team there is awesome and super friendly, and they have a real unique and quality product.
Would I recommend it? Definitely. It’s one of the most aesthetically cool food shops I’ve been to, and then you add awesome doughnuts and coffee? Sold. 

by CHLOE.

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Vegan food. People either cringe at the thought, or, they love it because they feel like they’re eating healthy (Debbie Downer moment, but, just eating “vegan” doesn’t mean it’s healthy, you need to watch out for “fake” ingredients. Just because it’s free of dairy, meat, and animal byproducts, doesn’t mean it’s not full of ingredients that you can’t pronounce and has lots of chemical additives. Ok, sorry, PSA over now). Anyway, I’m not vegan, but I do primarily have a veggie diet, so, I’m always game to check out a new vegan restaurant, especially one gaining lots of popularity for their veggie burger. So, I had to check out by CHLOE. in Greenwich Village. 

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First off, the branding and look of this place is super cool. Good job, guys. It’s basically quick-serve, with first-come-first-serve seating, which means, good luck finding a seat during peak hours. They also have a small outdoor patio, which is lovely, but, seats there get scooped up very quickly too. If you go at a busier time (early evening was jumping when I went), I recommend ordering your food to-go, that way, if something opens up, take a seat. If not, you end up like me and my dining buddy and sit on the stoop next to the restaurant. Which, luckily, has no affect on the taste of the food. It also helped me to avoid looking like one of the girls inside the restaurant waiting for a table (ie, awkwardly hovering over other diners holding her tray of food…I wonder if her arms gave out at any point, since, she was probably waiting for a while). I ordered The Guac Burger and a side of Air Baked Sweet Potato French Fries.

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Let’s start with the Air Baked Sweet Potato French Fries (you actually get a choice of original or sweet potato). What I loved was the fact that they weren’t full of grease, and you really tasted the sweet potato. What I didn’t love, was, because they’re air baked, and not fried, you don’t get that nice crunch on the outside, and they kind of stay limp if you don’t eat them right away. But, what completely saves the entire situation is this miracle known as Beet Ketchup. Sweet baby Jesus, it’s amazing. So, here’s the thing though, if I tried this with a blind fold, and wasn’t told what it was, I would have said it was pureed onion ring sauce. I know that sounds strange, but it tastes like a sauce made out of onion rings. As confusing as that might be, it’s delicious. Don’t ask questions or overthink it, just dunk your fries in it, bathe in it, and be happy. 

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Then, there’s the The Guac Burger (black bean-quinoa-sweet potato patty, corn salsa, onion, guac, tortilla strips, chipotle aioli, whole grain bun). Again, I’ve had my fair share of veggie burgers, so, I can be sort of a tough one. However, this was a great veggie burger, and I really enjoyed it. I’ll admit, I’m not a huge fan of the patties that are firmer and, no offense, rubbery in texture (I prefer a softer, cakier (not a word) consistency), but this patty had excellent flavor, and was accompanied by such wonderful ingredients and toppings, that it really was delicious. The bun was something that I especially enjoyed. A lot of times, quick-serve places that serve a veggie burger will just slap on a store bought, soft bun. I’m not a complete food snob, so, I generally have no problem with that. But, it makes the biggest difference when you have a hearty, delicious bun to hold in all the ingredients. The level of complexity that’s actually in this burger is really impressive, in terms of flavors and textures, which, I really appreciated and loved. And, if you’re ready to make the best decision of your day with this burger, add the Beet Ketchup to it. Game over. 

The Shorts:
Name: by CHLOE.
Location: 185 Bleecker Street, NYC
The Long and Short: Would I go back? For sure. I really enjoyed this veggie burger, especially that sauce, holy shit. And for quality, fresh food, it’s really affordably priced too. 
Would I recommend it? Yes, vegans and non vegans can really enjoy the food. They also make their sweets in house, daily, so, I’d like to check those out next time I go.