10Below Ice Cream


Summer’s in full effect, it’s hot as hell, and the best cure is ice cream. Fact. I have a couple personal favorites, but always up for trying the newest thing on the scene. So when 10Below opened up in Chinatown last week, I had to be one of the first to check it out. 


It was especially hot out, and there was a healthy line. Since everything is made to order, and each order is pretty involved, it takes a bit longer than your average scoop spot. They’re the first to bring Thai-inspired ice cream rolls to NYC, using an advanced cold plate that reaches temperatures well below -10°F (hence, the name). Luckily, they had an angel, in the form of a young water-pourer, to hydrate the people in line.


I finally made it downstairs into the shop, hip-hop music bumping and the guys behind the counter enthusiastically singing along to every song, making it a fun environment. Many of the menu items are also named with hip-hop references and influences. Because, you gotta have a good beat when you’re mashing up all those ingredients, and smoothing them out, to roll up into, well, ice-cream-roll-ups? 


I ordered the Peanut Butter and Jealous (Peanut Butter, Fig Jelly, Captain Crunch, and Condensed Milk), and added Bananas as a topping. This was a real delight. The ice cream itself looks cool, but, it also tastes great too. It’s rich and creamy, no ice chip appearances here. Flavor wise, it had a nice, light, hint of all of the flavors. I got the peanut butter more than the fig jelly, which, I would have loved, but, it was still really delicious, and the cereal and condensed milk added a great touch. 

The Shorts:
Name: 10Below Ice Cream
Location: 10 Mott Street, NYC
The Long and Short: Would I go back? Yes. A couple of the other flavors really stood out to me, so, I gotta try them out. Next time, hopefully without the long line. 
Would I recommend it? Go get your (ice cream) roll on, it’s worth it. 


Maria Brigadeiro


Well, I wrapped up Rio in a nice little sunga and was off to São Paulo. One thing I knew I needed to try at some point during my stay in Brazil, was a Brigadeiro (a chocolate bonbon). Now, you can find them just about anywhere, most cafes and juice spots will have them, but, I was holding out for a place that really looked like they knew what they were doing. Cue, Maria Brigadeiro in Pinheiros in São Paulo. 


I know, don’t judge a book by it’s cover. But this shop was beyond adorable, smelled amazing, and offered one of my most favorite things, a glass window to watch all the magic happen. Voyeuristic, maybe. But amazing, always. 


They have a number of flavors to choose from, bringing a new dynamic to the brigadeiro. I went for two different flavors, first up was their Salted Caramel. This was a little ball of delight. Not only did it look beautiful with the delicate little coiled shavings, but it was creamy and flavorful with all of its salted caramelly goodness. 


Then, it was time for the OG, the Traditional Brigadeiro (condensed milk, and cocoa powder). Now, the Salted Caramel was really nice, but I had to give this round to the Traditional. It was so rich and creamy, with precious little chocolate tiles instead of the usual chocolate sprinkles. 


And can we talk about how delightful and impressive this packaging is? I know, I know, the book cover thing again. But, come on, you just want to pinch its cheeks, right?

The Shorts:
Name: Maria Brigadeiro
Location: Rua Capote Valente, 68 – Pinheiros, São Paulo, Brazil
The Long and Short: Would I go back? For sure, there are so many more flavors for me to try.
Would I recommend it? Absolutely, its really a full experiences, more than just picking up some candy.