Hester Holiday Market


One of the most fun places to get all of your holiday shopping done in NYC is at the pop-up holiday markets. There are a handful of great ones, like Artists and Fleas in Williamsburg, that I’ve vended at, but one worth checking out is the Hester Holiday Market at One Penn Plaza. 


There are about 30 amazing vendors there at the convenient and famous 34th Street right near Macy’s, Penn Station and Madison Square Garden. There are booths selling handmade jewelry, accessories, art and artisanal foods and beverages.  I’ll be there selling my Squish Marshmallows (follow on Twitter and Instagram to see what dates I’ll be there) there, by the bag, holiday gift boxes, and even by the piece with the option to have your marshmallow roasted. 


I’ll also be sharing my booth with two other amazing vendors. There’s Jam Jar Bakery, selling all natural, made from scratch, pies in little mason jars. They’re ready to eat and super delicious. I even wrote a a previous post here


Also at at the booth is JLR, fun, whimsical pop-art paintings and designs. These are beyond fun and adorable and make incredible gifts for others, or, great artwork for you to hang up in your own space. 

You can find a full list of all the other great vendors here.

The Shorts:
Name: Hester Holiday Market
Location: One Penn Plaza (between 33rd and 34th Street and 7th and 8th Avenues), NYC
Dates: December 1st-21st


Sweet Potato Kugel


This year, Thanksgiving and Hanukkah are on the same day. It’s been dubbed Thanksgivukkah. So, here’s a simple recipe I came up with if you’re celebrating both. We’ve got a Thanksgiving classic, the sweet potato, and a Jewish staple, potato kugel.

Here’s what you’ll need:

  • 4 medium sweet potatos
  • 3 eggs
  • 1/4 cup of vegetable oil
  • 2 Tbs of flour
  • 1/2 Tbs of salt
  • 1 tsp pepper
  • 1/2 Tbs cinnamon 

Preheat the oven to 400 degrees F. In a large bowl, mix the eggs, flour, oil and spices together and set that aside.


Grate the sweet potatoes and let the shavings sit for a few minutes. Then, soak up the excess liquid from the potatoes by pressing paper towels into the shavings to seep up the water. 


Add the mixture to the sweet potatoes and mix by hand. Then, put the mixture into a greased 9 inch baking dish or tin. Pop that in the oven for about an hour. 


Sweet Potato Kugel. Happy Thanksgivukkah!